Google Now is implemented as an aspect of the Google Search application. It recognizes repeated actions that a user performs on the device (common locations, repeated calendar appointments, search queries, etc.) to display more relevant information to the user in the form of "cards". The system leverages Google's Knowledge Graph project, a system used to assemble more detailed search results by analyzing their meaning and connections.
Specialized cards currently comprise:
- Activity summary (walking/cycling)
- Boarding pass
- Concerts
- Currency
- Developing story and breaking news
- Events
- Event reminders
- Fandango
- Flights
- Friends' birthdays
- Hotels
- Location reminders
- Movies
- Nearby attractions
- Nearby events
- Nearby photo spots
- New albums/books/video games/TV episodes
- News topic
- Next appointment
- Packages
- Parking location
- Places
- Product listing
- Public alerts
- Public transit
- Research topic
- Restaurant reservations
- Sports
- Stocks
- Time at home
- Time reminders
- Traffic and transit
- Translation
- Weather
- Website update
- What to watch
- Your birthday
- Zillow
Reference:
Google Now
http://en.wikipedia.org/wiki/Google_Now
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